Does SEO (Search Engine Optimization) Still Make Sense in 2018?
So you’re sitting down and looking over your sales, profits, and expenses for the month, and you’ve noticed almost little to no clients coming through your company website. Its 2018! The web is an integral part of day to day life. We walk around checking mobile sites on our phones multiple times a day. Almost every single time we want to go somewhere we double check it’s presence online to see if it’s worth even going. The same obviously holds true for your own companies’ website. Your future customers and clients are making decisions on whether to call you based on what they see online about you whether it’s through your site, or via other people’s reviews about you. If you’re not gaining at least 50% or more of your leads from the web, from social media, or from your own website you’re doing something either not optimally or just incorrectly.
Search Engine Optimization otherwise known as SEO, is hands down the most affordable long term solution to solving this issue. It’s probably the only marketing method that doesn’t cost you per click or view other than word of mouth, and stays effective months after work on it has been paused (although effectiveness drops off if not maintained).
Search engine optimization is how you can get your company in front of thousands, if not hundreds of thousands, of eyes each year.
You will gain most of these leads from the likes of Google, Bing, Yelp, and Facebook even. Most of these leads will translate into customers for you and your business, which is why it’s so important to get your SEO done right, and correct the first time around. SEO will mean the difference between ranking on the 1st page of Google or the 17th page for a given search keywords. This is something Weberium specializes in, and will be more than happy to do this for you in order for you to continue to focus on running the business side of your business.
Imagine if for every 100 visitors each month that have been targeted to visit your site even just a measly 6 of them become clients of yours, how much that would bring in for your business? Depending on where you live, for instance let’s say San Diego a city with 3.4 million residents, that would in reality only be a small percent of your monthly visits, you can do the math and figure out just how many clients potentially you are missing out on.
SEO isn’t magic by any means, but done properly it should and it will make you multiples of what it costs to you
. Some would say it prints you money, which isn’t true. It just brings the clients to you, and then the rest is up to you.
You need to avoid going with SEO agencies that will use potentially harmful tricks in order to get you to rank better in the short term, which later come back and get you delisted from google as well. In the past if you wanted to place on the first few pages of Google you’d literally have to place the search keyword as many times as possible all over your pages, and often that would have been enough to place higher up on Google, but now the same act is called keyword stuffing and it actually gets you penalized and you end up ranking much lower than not doing it at all in the first place. What used to be super easy has due to market saturation become a much more complex ordeal.
In short, while SEO is important to gain new leads and clients, you or your SEO agencies approach to it has to be correct. Just as your business tends to grow its client base through positive feedback and reviews over time, SEO ranking as very similar, and will only get better over time.
We’d be more than happy to take care of you and your company’s web design, web marketing, and SEO needs so that you can continue doing what you do best, running your company. Feel free to request a quick quote from us, or if you have any questions, we’ll be happy to assist you with them.